The Power of Story Telling
A powerful way to develop creative solutions is with storytelling. Today companies are looking for ways to solve problems using creative processes. Creative storytelling offers significant benefits to every company. This process is not only much more rewarding for everyone involved , it actually produces more innovative and longer lasting results. Here are just a few of the reasons why storytelling can help your company to develop collaborative solutions that deliver a genuine return on investment. Creativity and Ideas Generation Creative thinking in business yields measurable results. A culture of creativity within an organisation fosters idea generation and nurtures innovation. A co-creation process involves more people, which in turn generates more ideas. These people can include employees, customers and the wider community. Ideas that are developed within this group inform the story behind your business and your brand. Make use of the experiences of these pe...