Great Quotes to use in your next meeting!

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”

                                George S. Patton

Although this is relevant to many walks of life, this is particularly relevant to sales leaders who, as activists and experienced sales professionals in their own right, often tell people what to do because they (like their people) have fast minds and feel that they always need to have the answer.

“Sometimes adversity is what you need to face in order to become successful.”

                                Zig Ziglar

This quote is highly relevant to a sales or sales leadership role. It is effective because it brings two opposites together in prose and turns perceptions directly on their head – similarly to J. F. Kennedy’s


“Ask not what your country can do for you, ask what you can do for your country.”

This use of inverted parallelism, or chiasmus, is highly effective at making a larger point.

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

                              Zig Ziglar

Coaching quotes using analogies

“The time to repair the roof is when the sun is shining.”

                              John F. Kennedy

I myself commonly use this quote to refer to the importance of building customer and internal relationships before there’s a bid on the table or a problem to resolve.

“You were born to win, but to be a winner you must plan to win, prepare to win and expect to win.” Zig Ziglar “Don’t sell the steak, sell the sizzle.”

                              Elmer Wheeler

Although this originates from the ‘Feature Advantage Benefit‘ days of selling, this makes the valid point that the proposition should sell the experience rather than the basic product.

“No sales person ever listened themselves out a job.”

                              Anon

This emphasises that sales people should sell consultatively rather than trying to impress their clients with information or by pushing products (i.e. “sell, don’t tell”).

“You were born with two ears and one mouth for a reason.”

                              Epicteus

Similarly to the above quote, this also emphasises the point that successful sales people should sell and not tell.

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