Mobile and Video Will be the Centre of Attention in 2015
Video content is a growing commodity for brand marketers and investment in such content is continuing to grow, a trend that CSM’s Sales and Marketing director, Grant Stanley, predicts will continue throughout this year. In 2015, US consumers looking for information, products and services on the Internet will—for the first time—do more of their search queries on mobile devices than on desktop computers. Combined with the fact that YouTube will nudge Google into second place to narrowly become the number one search engine, it’s clear mobile and video will be front and centre of every marketer’s activities. The focus on mobile is underscored by a survey (The Advertiser Intelligence Reports, Wave 21) of approximately 2,000 marketer and agency decision makers conducted in July and August of 2014 by research firm Advertiser Perceptions. Among all respondents, 48 per cent expected to spend more on mobile advertising over the next 12 months while a mere 5 per cent indicated they would ...