Social Media Advertising… Right or Wrong?
You might have noticed a lot of recent complaints about what’s known as “page view journalism.” Thanks to the way online advertising works, many online publishers push out tons of daily content, most of it filler. Or it’s overtly controversial — not on its merits — but for the sake of controversy (and page views). Many attribute this approach to greed. I attribute it to a marginal revenue model. Online advertising has grown by leaps and bounds since its collapse at the dot-com implosion. And yet it’s still not the best way to monetise content and run an online business in 2015. Here’s why: 1. You Need Lots of Traffic. Lots! A general rule of thumb is that you’ll need a million monthly page views before online advertising will begin to pay off. You’ll need more in highly general niches (like celebrity), and less in highly specialised ones where advertisers will pay a premium to reach certain people (like mesothelioma). Regardless, you need a lot of traffic . And...