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Change Management vs. Project Management

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I will probably incur the wrath of many a Project Manager with this post but hey I have had that happen to me many times when working with them on various change initiatives. Anyway here we go … It never ceases to amaze me how the words Project Management and Change Management can be used in the same breath. In my experience (and this is not a criticism of PMs) Project Managers cannot execute Change Management because the two disciplines require a whole different set of skills and competencies. Unfortunately this seems to be something that is on the rise and it makes me wonder whether this contributes to so many change failures. Both disciplines aim for totally different outcomes: •Project Management is about installation. It focuses on a plan built around events and timelines with the aim of getting from a current state (no installation) to a future state (installation achieved). •Change Management is about adoption. It focuses on the people aspects of the change with...

A Look Back to See the Future

The New Year will be here before you know it, and 2015 promises to bring exciting trends. Before you make the leap into 2015, it is important to look back and see which parts of your company flourished and which areas could use improvement. Which tactics did you use and were they successful? You need to know if you were able to exceed your company’s forecasted financial goals and how the marketing tactics you used attributed to that success. Marketing professionals are already making their own estimations about what kinds of trends to expect in the very near future. Here is a list of a few trends you may want to keep in mind as you develop your 2015 marketing strategy: Visual Storytelling. Short videos have gotten very popular, especially with the younger demographics. They are short and engaging and, when done correctly, instill a strong message. Get your staff and customers involved by shooting a quick video of how your business operates  and post it to your social media a...