Grant Stanley Consulting

Branding is the process of figuring out who you are and what you stand for, conveying that to your audience, and then maintaining that perception. And it’s hard work­! It requires careful management, but those that manage their brands well instantly stand out. Obviously brand management has changed a fair amount in recent years, in response to changes in consumers and the culture at large. Brand management today includes a mixing of tried and true principles and an ever-evolving adaptation to the age we live in. As you look ahead to the New Year, here are a few reminders from CSM Consultants for managing your brand successfully in 2015.  1. Experience is everything   From front-end employees and project managers to the nit-picky details of a website, each and every aspect of interacting with a brand plays an important role in how consumers will value their overall experience and relationship with your brand. It’s the small things to a brand that can often be the big...

1)   Learn how to Delegate and do more of it. There are so many things to do when you're running a business, it's easy to delude ourselves that we need to do all of them. Then we wonder why we're so tired and frazzled and have no time to do anything else!  Determine your own Return On Investment, and decide to let someone else do some of the tasks for a change. Delegation is the key to a healthy work-life balance. 2) Promote your business regularly and consistently. Too often the task of promoting a business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year's resolution to hire a marketing expert, or take the time to create a Marketing Plan on your own and follow through. Try some Low-Cost ways to promote your business to get started. 3) Make business planning a weekly event. Planning is vital if you want a healthy, growing business....