Big Data in 2015
Big Data. It’s a buzzword uttered by both industry experts and business professionals; a marketing term and industry description bandied about by techies and creative types alike. Everyone acknowledges how important it is and its unlimited potential in affecting how decisions are made in various areas of our lives. However, that’s all it has actually been thus far: potential . Big Data gives us the ability to gather and access data online, regardless of whether that information comes from open sources or behind layers of cyber-security. But we have yet to maximise this data and harness it to its fullest capacity. That will change in the years to come. Many say we are at a tipping point. The ubiquity of mobile devices, cloud computing, and digital technology permeating every aspect of our lives will affect how all these volumes of information will be used and processed. Here’s how 2015 will prove to be big data’s break out year. 1. The De...