Grant Stanley Consulting

Selling can be sleazy when it’s manipulative. “Let me convince you to do something so I’ll get what I want.” If you want to grow your business, and feel good about yourself at the same time, it’s necessary to change the way you think about “selling.” Everyone buys things. If you provide a product or service that has real value and helps people solve real problems, there is someone who will want to buy it. That someone is struggling with the problem you’re prepared to solve. They wouldn’t want a solution if solving the problem wasn’t important to them. So if you can help them solve their problem and do a good job of it, you have become their new best friend. They not only will want to buy what you have to sell, they will want to buy from you again and again because now they have begun to trust that you are someone who can help them solve their problems. When you are able to shift your thinking from “I’m selling something” to “I’m serving someone by helping them solve a probl...

The New Year will be here before you know it, and 2015 promises to bring exciting trends. Before you make the leap into 2015, it is important to look back and see which parts of your company flourished and which areas could use improvement. Which tactics did you use and were they successful? You need to know if you were able to exceed your company’s forecasted financial goals and how the marketing tactics you used attributed to that success. Marketing professionals are already making their own estimations about what kinds of trends to expect in the very near future. Here is a list of a few trends you may want to keep in mind as you develop your 2015 marketing strategy: Visual Storytelling. Short videos have gotten very popular, especially with the younger demographics. They are short and engaging and, when done correctly, instill a strong message. Get your staff and customers involved by shooting a quick video of how your business operates  and post it to your social media a...