Grant Stanley Consulting

This is a deviation from my normal genre of posting but relevant nonetheless. Whilst we compare the two contrasting theories of population growth, there are similarities in the business world that we can prepare for and prevent. The first is from Malthus, who was writing at the end of the 18th century. He believed that only bad could come from population growth. Population he said grows faster than food supply. This he said was because food supply can only grow arithmetically, for example, 1 then 2 then 3-4-5-6-7-8 but, population grows geometrically 2-4-8-16-32-64. Consequently, there is no way food supply can keep up with population growth. Therefore, population will inevitably exceed food supply. He then went on two say that there are two possible outcomes. Firstly, he said population could exceed food supply only to be positively "checked" (reduced) by famine, war, and disease.   Population exceeds food supply and is kept in check b...

Marketing Spend in 2015   There’s no better time than the New Year to bring fresh ideas to your business. Last year we saw the rise of crowdfunding, the announcement of exciting wearable technologies, and a continued effort to engage customers through social media and mobile. It was a year of thrilling trends in consumer development. How many times have you or one of your colleagues said “That’s just the way things are done around here”? Don’t get stuck in a pattern of doing things a certain way just because that’s how things have always been done. Ask WHY, and if there isn’t a good reason perhaps now is the time to think of changing. Innovation in 2015, innovative ways to spend your budget. There’s no better time than a New Year and a new budget to bring fresh ideas to your business. Here are 5 exciting and innovative places to allocate your marketing budget in 2015 with an eye toward future revenue streams: 1. Getting to know your buyers Consumers are expec...