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Big Data in 2015

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Big Data. It’s a buzzword uttered by both industry experts and business professionals; a marketing term and industry description bandied about by techies and creative types alike. Everyone acknowledges how important it is and its unlimited potential in affecting how decisions are made in various areas of our lives. However, that’s all it has actually been thus far: potential . Big Data gives us the ability to gather and access data online, regardless of whether that information comes from open sources or behind layers of cyber-security. But we have yet to maximise this data and harness it to its fullest capacity. That will change in the years to come. Many say we are at a tipping point. The ubiquity of mobile devices, cloud computing, and digital technology permeating every aspect of our lives will affect how all these volumes of information will be used and processed. Here’s how 2015 will prove to be big data’s break out year. 1.        The De...

Digitising your Business Model

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What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. Many such bulletins focus on radically changing the nature of competition in an industry, as Apple did for music and Uber did for taxis. While there is certainly merit in questioning your business model, revolutionary business model transformation remains elusive despite the buzz. In our survey, a mere 7% of executives said that their company’s digital initiatives were helping them to launch new businesses. And only 15% said digital was helping them to create new business models. Why is that? Business model innovation is hard. But managers make it harder when they think about it only as radical industry reinvention. While revolutionary business model changes can be valuable, you don’t necessarily need to transform your industry. You don’t need to destroy your current business model. There is another way to make ...